The How and Why of Photography / by John Wineberg

This has been on my mind a lot lately. People talk about gear all the time. We spend hours researching just the right lens, camera combination., all the accessories involved, editing software etc. How much time do we invest in understanding why we make images in the first place? Also, how much time do we invest in the how part of images? The process of actually making the image. This will be my focus over the next year.

I believe equipment is irrelevant. I’ve shot with everything from a quaker oatmeal box pinhole camera to a Leica Q2 and everything in between. I’ve made images that I love with all of them. For me it is more about what I have learned about making images, over the last 40 years, that leads to the images I love.

So I hope to share that with you. All the things that are behind how and why I make images. I’m looking forward to this new journey and seeing where it takes me.

Until Next Time,

John